The Co-op is to expand its presence at leading UK music festivals this summer as it continues its partnership with organiser Live Nation.
The retailer will run a 6,000 sq ft pop-up shop at this year’s Creamfields and the Isle of Wight Festival in addition to the four other Live Nation events it worked with last year - Download, Reading and Leeds and Latitude.
News of the extended deal with Live Nation comes after the Co-op announced last month it would be the retail partner for Glastonbury this year.
“This summer we are really excited to build on the success of our festival stores, continuing to get closer to customers with our unique convenience offer,” said Co-op director of marketing Live & Local Amanda Jennings.
“Last year was our festival debut with Live Nation and the vast range of products available in the shop was a pleasant surprise to many festival goers.
“This year, they’ll be expecting to see us and rely on Co-op to provide the essentials to lighten the load, and with the two new festivals, we’re making our performance bigger and even better than ever.”
Live Nation president of UK marketing partnerships Jim Campling added: “Co-op has seen tremendous success connecting with fans at our live music events by providing value and convenience authentically, and when the fans need it most. By expanding our partnership to include two more festivals, Co-op has the opportunity to leverage the power of live at an even greater scale.”