Kallo’s biggest-ever TV advertising campaign will hit screens next week as the natural and organic food brand embarks on a £1m push to achieve double-digit sales growth this year.

Kallo is launching a new range of Kallo Corn & Rice snacks into major supermarkets this month to rival PepsiCo brand Snack-a-Jacks. Caramel, Sweet Chilli, Salt & Vinegar and Sundried Tomato & Herbs will be available in single packs (rsp: 60p/25g) and multi packs of four (rsp: £1.99).

The 20 second ad - the brand’s first in three years - will run across ITV terrestrial channels in the Meridian and Anglia regions from Monday. It features a family enjoying a picnic on an autumnal day.