KP Snacks is set to push its new Hula Hoops Golden Hoops with a £1.5m media push.
Making its small screen debut on 22 August, a TV commercial centres on the product’s lower-fat credentials and features two Golden Hoops relaxing on sun loungers.
The ad will run until 25 September to promote the crisps as a ‘permissible snacking’ option, and will be backed by digital and social activity, plus a shopper marketing programme next month.
Golden Hoops were launched in May as a baked equivalent of last year’s Hula Hoops Puft, promising 30% less fat than regular crisps. They come in multipacks of six in cheese, salt & vinegar and sour cream & chive (rsp: £1.70/6x25g), and in a cheese-flavoured grab bag (rsp: 69p/50g).
“We are delighted to be introducing new Hula Hoops Golden Hoops to consumers looking for healthier snacking alternatives,” said KP marketing director Jeff Swan. “We have a strong marketing plan in place to ensure we reach millions of consumers.”
He added: “Permissible family snacking occasions provide retailers with a key opportunity to drive incremental sales of new products. Consumers want a snack that is both tasty and nutritious but will satisfy their tastebuds.”
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