As well as forcing some of the UK’s most powerful retailers and processors to up their prices, dairy farmers have won near-universal support from consumers – with a staggering 19% now looking to change the way they shop as a result.

If shoppers follow through on their promise, it would mean 4.3 million shoppers changing their behaviour in some way, and 2.64 million of these planned to switch retailers, according to an exclusive YouGov poll for The Grocer.

The full results include a breakdown of the results by age, gender, social grade and geography.

Download them by clicking on the link to the right under ‘Related files’.