New Zealand brand Mammoth Supply Company has created a yoghurt range aimed specifically at men.

The line-up of thick yoghurts includes flavours such as apple & Blueberry, Apricot Manuka Honey, and Mango & Coconut Flakes, and contains grains, seeds or fruit pieces.

The yoghurts are sold in 325g tubs with a spoon in the lid and are priced at the equivalent of €2. Larger 900g tubs are also available in some flavours.

The Auckland-based company also produces a range of equally macho ice cream, iced coffee and dips “with big flavours for big appetites” that offer “real man food for men”, according to the brand’s website.