Wyke Farms has secured a deal to supply Tesco with its top-tier Finest Cheddar.
Four variants of Wyke Farms Somerset Cheddar went on sale in Tesco last month, comprising a 350g Finest Somerset mature Cheddar, a 350g Finest Somerset Extra mature, a 300g Finest Somerset Vintage and a 150g Finest Somerset extra mature smoked Cheddar (rsp: £2 to £3).
The cheese was specially selected by Tesco according to a specific taste profile. The listings did not affect any of Wyke Farms’ branded line-up in Tesco, a spokeswoman said.
The deal was rubber-stamped in August, just before Tesco CEO Dave Lewis visited the cheese maker’s base.
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