All articles by Daniel Selwood – Page 91
-
NewsMcVitie’s gets cake bites trio in sharing tub format
The NPD is expected to generate £5m of value sales in its first 12 months
-
Category ReportPDF: E-cigarette category report 2017
Could growth be extinguished? Or does the market have more pressing things to worry about?
-
NewsJimJams spread prepares Healthiest Pancake Day Ever push
A month-long series of events will be held in Tesco from 13 February
-
NewsWine Gums launches Tangy variant in 165g pouch
The NPD is the third since the merger by Mondelez of Maynard and Bassetts a year ago
-
Category ReportSnuffed out? E-cigarette category report 2017
Vaping is a hot growth area with sales up £17m in the past year. Are new rules about to extinguish growth?
-
NewsChoc giants ‘considering all options’ to hit sugar targets
Suppliers set record straight on Sunday Times shrinkage claims
-
NewsPhrooti launches fruit waters following angel investments
The NPD comes in two variants: Raspberries & Strawberries, and Blackcurrants, Blackberries & Blueberries
-
NewsPremier unveils Choc Tarts from Cadbury Cakes
The NPD is aimed at drawing younger consumers to the tarts sub-category
-
NewsShaws of Huddersfield plays up history with redesign
Caramelised Red Onion Chutney NPD is set to be the new look’s ‘signature’ product
-
NewsHeinz targets toddlers with Peppa Pig & PAW Patrol snacks
The two biscuit SKUs are Heinz’s first to be aimed at toddlers
-
NewsMcCain hosts Emmerdale-themed Village Raffle promo
Ten Mini Countryman cars are up for grabs, as well as Emmerdale set tours and gastro pub dinners
-
NewsWalkers kicks off Champions League TV ad campaign
A new ad features football fans gathered in a variety of locations to watch a match
-
NewsBear Nibbles turns Alphabites box into bear with redesign
The revamp has clearer focus on the cereal brand’s nutritional credentials
-
NewsUp&Go kicks off campaign to promote new look
The ’significant’ spend covers press, OOH, radio, PR and social media
-
NewsVita Coco unveils ‘disruptive’ 750ml PET bottle
Pack format to be ’incredibly important’ for the brand’s ‘next evolution’, predicts CEO Giles Brook
-
NewsUS nut brand Planters kicks off first UK multimedia campaign
With a £2.5m spend, the push has begun with a 30-second ad featuring an animated Mr Peanut
-
NewsPukka Pies relaunches retail range with £8m media push
The brand aims to ramp up its grocery presence with pack redesign and ‘oozier’ fillings
-
NewsDoritos unveils Heatburst duo featuring ‘chilli capsules’
The UK-exclusive NPD promises flavour followed by spicy heat
-
NewsSteve Challouma becomes Birds Eye marketing director
He has been promoted from category general manager of the Nomad portfolio
-
Comment & OpinionKraft Heinz prepares to cash in on ‘the Oprah effect’
What first attracted Kraft Heinz to multimillionaire megastar Oprah Winfrey?