Joseph Saphir CBE, a leading figure in the post-Second World War fruit trade has died, aged 85.
Beginning life as a commission agent alongside his elder brother, Saphir moved into importing and established 15 wholesale market branches.
He will best be remembered for recognising the impact of the multiples, and had the foresight to break the traditional distribution mould, often working with M& S. This led to joint ventures with co-operatives providing technical assistance and new concepts such as ripe and ready and UK Iceberg lettuce production.
He was especially proud of his partnerships with East Kent Packers, KentVeg, and the Volcani Institute in Israel.
Beginning life as a commission agent alongside his elder brother, Saphir moved into importing and established 15 wholesale market branches.
He will best be remembered for recognising the impact of the multiples, and had the foresight to break the traditional distribution mould, often working with M& S. This led to joint ventures with co-operatives providing technical assistance and new concepts such as ripe and ready and UK Iceberg lettuce production.
He was especially proud of his partnerships with East Kent Packers, KentVeg, and the Volcani Institute in Israel.
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