Archive of all Diageo articles – Page 12
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News
City snapshot: Gin boom in the UK boosts Diageo in the first half
Britons thirst for gin has helped Diageo to report better-than-expected growth in its first half as Tanqueray gained market share in the growing category and Gordon’s benefitted from the launch of its Pink variant. Plus, Greene King echoed the weather woes of rival pub group Marston’s as its Christmas and New Year sales were disrupted by snow.
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Diageo links with UberEats for c-store booze deliveries
The move capitalises on “a shift in millennial needs and a rise in tech-enabled delivery channels”…
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Richard Watling to head Cotswolds Distillery sales strategy
He was enlisted to “grow market share and expand trade sales in whisky and gin”
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News
Diageo Reserve unveils Johnnie Walker Ghost & Rare blended whisky
Ghost & Rare (46% abv) is “a rich, velvety smooth blend” of eight “treasured” Scotch whiskies
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Diageo CEO calls for action on youth unemployment
UK CEOs from the likes of HSBC, M&S, IBM and Starbucks are flagging up the 790,000 young people out of work
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Diageo plans to become 'best employer for women in the UK'
The spirits giant has unveiled a gender pay gap significantly below the national average across its British businesses
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Fmcg high flyers recognised as Women to Watch
The Co-op’s CEO Jo Whitfield and Lisa Attenborough, director of UK communications at Arla, were among those recognised this year
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Diageo tops fresh FTSE 100 ranking for most female directors
The Smirnoff owner’s board is 44.4% female, with four female directors and one female executive director
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News
Diageo to resurrect 'lost' single malt distilleries with £35m cash injection
The spirits giant is poised to reopen distilleries in Brora, Sutherland, and Port Ellen, Islay…
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Former Diageo EU innovation chief joins Fever-Tree
In the new role of innovation director at the posh mixer brand, Alexandra O’Rourke will focus on fresh initiatives
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Gordon's gin brand gets pink variant
Competitor Pernod Ricard plans to launch a pink variant of its Beefeater gin in the coming months
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Diageo adds Cîroc French Vanilla premium vodka
The new spirit will roll out from October with an abv of 37.5%
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Analysis & Features
How Clooney worked his magic on Diageo sales too
Brand growth has largely been achieved by premiumisation focus
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Diageo's progress receives enthusiastic reception in the City
For some time Diageo has been wrestling with slowing emerging markets growth
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Diageo share price surges on positive full-year results
Diageo’s organic net sales growth hit 4.3%, raising the group’s spirits
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Diageo hit by £107m diverted profits tax bill
The taxman has demanded £107m from the drinks giant for the financial years ending 30 June 2015 and 30 June 2016
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Captain Morgan enlists Rio Ferdinand and Eoin Morgan for ad
The 30-second clip is part of a push centring on the message ‘Live Like the Captain’
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Diageo unveils Drink IQ tool to aid responsible drinking
The platform debunks common myths about alcohol and tests users’ knowledge
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Baileys makes iced coffee debut with reality show tie-in
The 4% abv NPD should be merchandised alongside non-alcoholic options, according to the brand
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Alessandra Ambrósio to promote Cîroc vodka globally
The activity will include exclusive moments with the supermodel shared across the brand’s social media