All Diageo articles – Page 16
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News
A Smirnoff revolution in ready-to-serve cocktails
Diageo plans to "explode" the fledgling pre-prepared cocktail category with the launch of Smirnoff Perfect Pour Cocktails. A £1.9m print and PoS campaign begins this month to coincide with the national retail roll-out of Mojito and...
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Smirnoff faces challenge of Eristoff
Smirnoff might have been declared the most powerful global spirit or spirits brand this week, according to a new survey, but Georgian rival Eristoff plans to emulate its success.
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Blueberry next as Smirnoff adds to its ranks of flavoured vodkas
Diageo is adding blueberry to its high-flying range of flavoured Smirnoff vodkas.Smirnoff Blueberry will hit selected retailers this month before rolling out nationwide later in the year, and join the Lime and Green Apple varieties that...
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NewsFirst Quench owes £2m to Diageo - and £14m to taxman
Diageo has been named as the largest corporate creditor of collapsed Threshers owner First Quench Retailing.
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News
Eristoff takes on Smirnoff for top spot
Bacardi-Martini is launching a £1.5m campaign for its Eristoff vodka, which it believes will one day take over from Smirnoff as the UK's leading vodka.The drinks giant is pushing its two Georgian vodka variants Eristoff Original and...
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Smirnoff's trip of a lifetime
Diageo is investing £2m in an off-trade exclusive promotion for Smirnoff as a follow-up to last year's high-profile win-a-diamond campaign. The competition, which is expected to boost sales by 18%, gives consumers the chance to win one of 20 trips....
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Campaign trail: Diageo is rolling out its global Smirnoff advertising campaign
Diageo is rolling out its global Smirnoff advertising campaign across the UK this July. The company is investing more than £500,000 in the Signature campaign, which traces the brand's story from its routes in Imperial Russia, through...
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Standard sets sights on Smirnoff's crown
Vodka brand Russian Standard has entered the UK market in a deal with First Drinks Brands, the distribution company owned by Scotch whisky producer William Grant.The vodka is the creation of Russian entrepreneur Roustam Tariko, whose...
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In Brief: Designer glasses; Asian sponsor; Smirnoff in Scotland
Designer glasses Exclusive Champagne glasses, designed by Serena Sutcliffe MW for Champagne Perrier-Jouët, will be made available in the off-trade for the first time. Champagne fans can now buy the glasses in a special gift pack, rsp £39.99 for two....
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Smirnoff Diamond is back for female fans
Diageo is putting £1.5m into the latest execution of its highly successful Win-a-Diamond campaign for Smirnoff. The promotion first ran last year and saw one major retailer experience a sales increase of almost 20% - equivalent to an...
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Smirnoff gambles on black to take on rivals
Diageo Great Britain is revamping its Smirnoff Black No. 55 vodka to pose a greater threat to rivals Stolichnaya and Absolut as consumer demand for premium vodkas increases.Diageo has decided to reflect in the packaging the fact...
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Smirnoff Ice invests £4m
Diageo has launched a £1m ‘text and win’ promotion for Smirnoff Ice as part of a £4m summer campaign for the brand.The promotion – in which thousands of Smirnoff Ice branded four-pack fridges are up for grabs, as well as weekend breaks –...
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Smirnoff Ice has cool ads
Smirnoff Ice TV ads are soon to be launched in the UK by Diageo Great Britain as part of a £4m media spend on the brand over the next three months.The first advert in the campaign, ‘Garden,’ will be launched on April 11 on both terrestrial and...
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Smirnoff sells with a Diamond Geezer
Smirnoff is launching the second in its £3m ‘Not the Usual’ ad campaign in a bid to boost Christmas sales of the number one UK spirit brand. The ad is called ‘Diamond’ and will debut at the cinema, starting this week at screenings of‘Alfie’,...
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Smirnoff goes undercover in Russia
Diageo is pumping £3m into marketing Smirnoff vodka in a bid to set it apart from rival brands. Marking a return to the vodka’s Russian heritage, the campaign, entitled ‘Not the Usual’, kicked off this week with a new TV ad shot in...
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smirnoff rival
>>A monthly look at the most promising newcomers in key grocery categories. this month: frozen foodn Whyte and Mackay is relaunching Vladivar Vodka in a bid to challenge Diageo’s mighty...
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Smirnoff Ice takes to can format
Rosie Davenport Diageo is expanding Smirnoff Ice and Smirnoff Ice Black into cans in a direct attack on its brewing rivals. The ready-to-drink (RTD) brand will be launched in a 300ml format in June to complement the current bottled range....
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Big screen for Smirnoff
Diageo has outlined its determination to keep building the Smirnoff brand with a new cinema commercial for the vodka. Part of a £7m marketing spend for the spirit, details of the ad come three weeks after Diageo pledged to spend £11m promoting...
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Smirnoff Black Ice states its Crystal Clear difference
Smirnoff Black Ice has made its first TV appearance with two new ads running until Christmas. The drive, part of a £11m launch budget behind the brand, also includes an outdoor poster campaign, national bus advertising, and branded taxis in...
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Smirnoff Ice hits TV
Smirnoff Ice is back on TV with a new ad in the As clear as your conscience' campaign. The execution is part of a £14m investment for the brand over the coming year and features a girl nagging her boyfriend to redecorate their front room, when...