All Diageo articles – Page 16

    Comment and Opinion

    Diageo's Champagne moment


    Today one of Diageo’s many overseas interests hit the acquisition trail, with East African Breweries splashing out $60m on rival Serengeti. But the Guinness brewer has rather bigger fish to fry on the deal markets.


    Q&A with Diageo's Simon Litherland: "I’m not suggesting our proposal will solve alcohol abuse"


    Simon Litherland, MD of Diageo GB, was our guest editor this week. Anna-Marie Julyan asked him about NPD, management and, first up, of course, duty


    Acid Test: Smirnoff Cosmopolitan


    As Brits increasingly indulge in at-home mixology, Diageo predicted the Smirnoff Perfect Pour Cocktails would “explode” the fledgling pre-prepared cocktail category.


    Diageo gets into festive spirit with £47m spend


    Diageo is investing a record £47m in its Christmas marketing and predicts recent innovations will boost overall festive spirits sales by 5% to £833m this year.

    Comment and Opinion

    Editor's Comment: I sympathise with Diageo's cunning duty plan


    Either sort it out among yourselves or we'll sort it out for you. That was the message from the coalition when it asked the industry to help cut down on binge drinking earlier this summer.


    Diageo alcohol tax hike plan under fire


    Diageo's proposal to raise the tax on beer, cider and wine to match excise duty for spirits has been attacked by rivals as a "very cynical and self-serving" move. In a submission to HM Treasury's review of alcohol taxation and pricing,...


    Tax drink on strength not type, says Diageo


    Diageo has called on the government to tax alcoholic drinks according to strength rather than type.

  • News

    A Smirnoff revolution in ready-to-serve cocktails


    Diageo plans to "explode" the fledgling pre-prepared cocktail category with the launch of Smirnoff Perfect Pour Cocktails. A £1.9m print and PoS campaign begins this month to coincide with the national retail roll-out of Mojito and...

  • News

    Smirnoff faces challenge of Eristoff


    Smirnoff might have been declared the most powerful global spirit or spirits brand this week, according to a new survey, but Georgian rival Eristoff plans to emulate its success.

  • News

    Blueberry next as Smirnoff adds to its ranks of flavoured vodkas


    Diageo is adding blueberry to its high-flying range of flavoured Smirnoff vodkas.Smirnoff Blueberry will hit selected retailers this month before rolling out nationwide later in the year, and join the Lime and Green Apple varieties that...

  • First Quench owes £2m to Diageo - and £14m to taxman

    First Quench owes £2m to Diageo - and £14m to taxman


    Diageo has been named as the largest corporate creditor of collapsed Threshers owner First Quench Retailing.

  • News

    Eristoff takes on Smirnoff for top spot


    Bacardi-Martini is launching a £1.5m campaign for its Eristoff vodka, which it believes will one day take over from Smirnoff as the UK's leading vodka.The drinks giant is pushing its two Georgian vodka variants Eristoff Original and...

  • News

    Smirnoff's trip of a lifetime


    Diageo is investing £2m in an off-trade exclusive promotion for Smirnoff as a follow-up to last year's high-profile win-a-diamond campaign. The competition, which is expected to boost sales by 18%, gives consumers the chance to win one of 20 trips....

  • News

    Campaign trail: Diageo is rolling out its global Smirnoff advertising campaign


    Diageo is rolling out its global Smirnoff advertising campaign across the UK this July. The company is investing more than £500,000 in the Signature campaign, which traces the brand's story from its routes in Imperial Russia, through...

  • News

    Standard sets sights on Smirnoff's crown


    Vodka brand Russian Standard has entered the UK market in a deal with First Drinks Brands, the distribution company owned by Scotch whisky producer William Grant.The vodka is the creation of Russian entrepreneur Roustam Tariko, whose...

  • News

    In Brief: Designer glasses; Asian sponsor; Smirnoff in Scotland


    Designer glasses  Exclusive Champagne glasses, designed by Serena Sutcliffe MW for Champagne Perrier-Jouët, will be made available in the off-trade for the first time. Champagne fans can now buy the glasses in a special gift pack, rsp £39.99 for two....

  • News

    Smirnoff Diamond is back for female fans


    Diageo is putting £1.5m into the latest execution of its highly successful Win-a-Diamond campaign for Smirnoff. The promotion first ran last year and saw one major retailer experience a sales increase of almost 20% - equivalent to an...

  • News

    Smirnoff gambles on black to take on rivals


    Diageo Great Britain is revamping its Smirnoff Black No. 55 vodka to pose a greater threat to rivals Stolichnaya and Absolut as consumer demand for premium vodkas increases.Diageo has decided to reflect in the packaging the fact...

  • News

    Smirnoff Ice invests £4m


    Diageo has launched a £1m ‘text and win’ promotion for Smirnoff Ice as part of a £4m summer campaign for the brand.The promotion – in which thousands of Smirnoff Ice branded four-pack fridges are up for grabs, as well as weekend breaks –...

  • News

    Smirnoff Ice has cool ads


    Smirnoff Ice TV ads are soon to be launched in the UK by Diageo Great Britain as part of a £4m media spend on the brand over the next three months.The first advert in the campaign, ‘Garden,’ will be launched on April 11 on both terrestrial and...