Archive of all Diageo articles – Page 21
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News
If Smirnoff made pet food'
"At a party, a crowd is gathered round a Weimaraner dog raconteur. He tells amusing stories, plays the piano and sings. The ad closes on the Smirnoff logo and the slogan: If Smirnoff made pet food.' It's a great ad, capturing the whole essence of...
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News
Smirnoff tv ads imagine extending brand effect to other prod
The fantasy world of drinks advertising has taken another step further with the latest £7m campaign for Smirnoff vodka. This features the new tag line for the brand If Smirnoff made' and the first TV ad suggests what could happen if the brand was...
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News
Smirnoff boss goes to AD
Smirnoff president Kim Manley has been lured to Allied Domecq Spirits & Wine to take up the board position of chief marketing officer. Manley had been with Smirnoff since January 1998. Previously he was marketing director of UDV Australia for three...