All Diageo articles – Page 17
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News
Smirnoff kicks off new ads
Employees' fantasies of cutting their boss down to size are the central theme of the latest Smirnoff ad. The latest in the If Smirnoff made' series goes on air tonight (Saturday) during The Premiership with Des Lynam. It shows what might happen...
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News
If Smirnoff made pet food'
"At a party, a crowd is gathered round a Weimaraner dog raconteur. He tells amusing stories, plays the piano and sings. The ad closes on the Smirnoff logo and the slogan: If Smirnoff made pet food.' It's a great ad, capturing the whole essence of...
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News
Smirnoff tv ads imagine extending brand effect to other prod
The fantasy world of drinks advertising has taken another step further with the latest £7m campaign for Smirnoff vodka. This features the new tag line for the brand If Smirnoff made' and the first TV ad suggests what could happen if the brand was...
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News
Smirnoff boss goes to AD
Smirnoff president Kim Manley has been lured to Allied Domecq Spirits & Wine to take up the board position of chief marketing officer. Manley had been with Smirnoff since January 1998. Previously he was marketing director of UDV Australia for three...