Archive of all Diageo articles – Page 17
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NewsJohnnie Walker goes further with new global ad push
Diageo is looking to appeal to millennials with the biggest-ever global campaign for Johnnie Walker
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NewsCaptain Morgan sails into Bacardi territory with new white rum
Captain Morgan is the number two rum brand, and is growing fast, with sales up 19.1% to £87.6m
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NewsDiageo shares falter following news of SEC inquiry
Diageo endured another tough ride this week, but there was more positive news for Tate & Lyle
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NewsDiageo profits rise despite sales falling flat again
Profits have poured in at Diageo in its financial year to the end of June – up 8% before tax to £2.9bn. However, organic net sales were flat, while volumes declined by 1% as it struggles in emerging markets continued for a third year.
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NewsDiageo to end Heineken partnership and go it alone in South Africa
Diageo is selling off its stakes in a joint venture with rival drinks giant Heineken as it restructures its operations in South Africa and Namibia.
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Analysis & FeaturesIs a sale or break-up on the cards for Diageo?
It’s Diageo’s turn as the latest international fmcg company that acquisition-hungry 3G Capital has its eyes on
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NewsDiageo shares soar on takeover talk
Shares in Guiness-maker Diageo jumped up 6.8% in morning trading today after Brazilian reports suggested 3G Capital was eyeing a bid of the company.
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NewsDiageo moves Smirnoff packaging to premium
The Smirnoff eyebrow has become the most prominent feature on the bottle, while new ‘contemporary’ typography is designed to create a modern feel
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NewsDiageo goes back to the archives for Guinness Original rebrand
Diageo is giving its Guinness Original sub-brand a retro-inspired design overhaul.
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NewsSmirnoff's 'We're Open' campaign aims for inclusiveness
The push, which will run until the end of the year, kicks off with a series of outdoor ads running in May and June that make reference to wider cultural events
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NewsDiageo shares drop following sales decline in many markets
Diageo’s share price fell almost 3% today after the drinks giant reported declining sales in many regions. -
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Diageo takes control of South Africa’s United National Breweries
FTSE 100 drinks firm Diageo has agreed a deal to acquire the remaining 50% of its South African joint venture United National Breweries.
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NewsCîroc running paid-for video advertising push on Instagram
Diageo’s premium vodka Cîroc has become the first alcohol brand in the UK to run paid-for video advertising on Instagram.
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NewsDiageo adds strawberry and mint drink to Pimm's range
Diageo is expanding its Pimm’s range with the addition of a Strawberry With A Hint Of Mint flavour.
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NewsDiageo CEO Ivan Menezes backs firm with $1m share purchase
Diageo (DGE) may be fighting a global drop in sales volumes, but CEO Ivan Menezes seems to have placed a bet on the spirit group’s share price rising after investing over $1m in Diageo shares.
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Analysis & FeaturesCity News: Diageo unveils mixed results
Fittingly for a company whose products often wind up in cocktails, Diageo’s first-half results…
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NewsDiageo sees improving sales trends despite first half revenue dip
Diageo CEO Ivan Menezes hailed an improved first half performance despite posting lower than expected sales this morning after a slowdown in Latin America and Asia.
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NewsDiageo swaps Bushmills for tequila brand Don Julio
Diageo buys tequila brand Don Julio Diageo has agreed to buy tequila brand Don Julio from Mexico’s Casa Cuervo with Irish whiskey brand Bushmills going the other way as part of the deal. Diageo said the transaction will result in a net payment of $408m going to ...
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NewsDiageo launches major campaign to boost Baileys brand
Diageo is launching a major push for Baileys as it looks to bring new and lapsed users to the brand…
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NewsLizzy Johnson joins Quintessential Brands as marketing boss
The Quintessential Brands Group has named Lizzy Johnson as its new international marketing director…