All Diageo articles – Page 17

  • News

    Smirnoff goes undercover in Russia


    Diageo is pumping £3m into marketing Smirnoff vodka in a bid to set it apart from rival brands. Marking a return to the vodka’s Russian heritage, the campaign, entitled ‘Not the Usual’, kicked off this week with a new TV ad shot in...

  • News

    smirnoff rival


    >>A monthly look at the most promising newcomers in key grocery categories. this month: frozen foodn Whyte and Mackay is relaunching Vladivar Vodka in a bid to challenge Diageo’s mighty...

  • News

    Smirnoff Ice takes to can format


    Rosie Davenport Diageo is expanding Smirnoff Ice and Smirnoff Ice Black into cans in a direct attack on its brewing rivals. The ready-to-drink (RTD) brand will be launched in a 300ml format in June to complement the current bottled range....

  • News

    Big screen for Smirnoff


    Diageo has outlined its determination to keep building the Smirnoff brand with a new cinema commercial for the vodka. Part of a £7m marketing spend for the spirit, details of the ad come three weeks after Diageo pledged to spend £11m promoting...

  • News

    Smirnoff Black Ice states its Crystal Clear difference


    Smirnoff Black Ice has made its first TV appearance with two new ads running until Christmas. The drive, part of a £11m launch budget behind the brand, also includes an outdoor poster campaign, national bus advertising, and branded taxis in...

  • News

    Smirnoff Ice hits TV


    Smirnoff Ice is back on TV with a new ad in the As clear as your conscience' campaign. The execution is part of a £14m investment for the brand over the coming year and features a girl nagging her boyfriend to redecorate their front room, when...

  • News

    Smirnoff kicks off new ads


    Employees' fantasies of cutting their boss down to size are the central theme of the latest Smirnoff ad. The latest in the If Smirnoff made­' series goes on air tonight (Saturday) during The Premiership with Des Lynam. It shows what might happen...

  • News

    If Smirnoff made pet food'


    "At a party, a crowd is gathered round a Weimaraner dog raconteur. He tells amusing stories, plays the piano and sings. The ad closes on the Smirnoff logo and the slogan: If Smirnoff made pet food.' It's a great ad, capturing the whole essence of...

  • News

    Smirnoff tv ads imagine extending brand effect to other prod


    The fantasy world of drinks advertising has taken another step further with the latest £7m campaign for Smirnoff vodka. This features the new tag line for the brand If Smirnoff made­' and the first TV ad suggests what could happen if the brand was...

  • News

    Smirnoff boss goes to AD


    Smirnoff president Kim Manley has been lured to Allied Domecq Spirits & Wine to take up the board position of chief marketing officer. Manley had been with Smirnoff since January 1998. Previously he was marketing director of UDV Australia for three...