The Original Factory Shop is aiming drive more customers into its stores with the launch of its first loyalty app.
The ‘TOFS Club+’ app can be scanned at checkouts to claim a range of benefits including exclusive discounts on selected products.
The app is an upgrade to TOFS’ existing card-based loyalty scheme, called The Club, which launched in 2016. Existing members can continue to scan their card at checkouts to access benefits, while new signups must use the app instead.
Other member benefits include access to a digital ‘scratch & win’ card every time they shop in a store, offering the chance to win £250 to spend on their next visit.
TOFS MD Phil Briggs said the app would also be a “vital part of how we communicate with our community”.
“While we already provide big savings on big brands, the launch of TOFS Club+ means we can offer even more savings and discounts to our most loyal customers,” he said.
“Our two million-plus members can feel confident that every time they shop with us they will be rewarded, from exclusive discounts to winning great prizes. We want to be here for everyone in our local communities.”
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