Pampered pooches can now be indulged with a beef-flavoured drink instead of plain old water thanks to a new product called Alpha Max.

Launched this month, the new offering is positioned as a tasty and healthy alternative to water and is fortified with vitamins and minerals. It comes in a Tetra Prisma Aseptic 250ml portion pack (rsp: 79p) and can be poured over dry dog food or drunk on its own.

Invented by Aldis Engineering, Alpha Max is marketed and distributed through a joint initiative with K-Feeds.