The first advert in Bargain Booze’s biggest-ever TV and radio campaign will hit screens on Wednesday.
The 30-second advert will air in the centre break of Coronation Street.
The adverts, created by McCann Manchester, show an interviewer asking customers if they know where to get drink offers this Christmas. The customers appear to struggle to answer the question, despite being filmed in front of a Bargain Booze store.
The deals featured include 10 and 12-pack cases of lager and cider for £6.50, three bottles of wine for £10 and 70cl bottles of spirits for £11.
“Christmas is a key sales period for every retailer so it is important that we showcase the strength and breadth of our offers in the run up to the festive period,” said Bargain Booze marketing director Adam Burnett.
“The campaign aims to drive footfall, increase volume sales and attract new customers by promoting our competitive deals, plus the convenience of shopping locally.”
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