Ella Mills news and analysis – Page 2
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Grocer 33Asda holds off Nectar Prices challenge in new price comparison
Asda saw off rivals thanks to 16 cheapest and six exclusively cheapest items
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NewsHero Group outlines big expansion plans for Deliciously Ella
Hero CEO Rob Versloot told The Grocer he had also identified significant headroom to grow distribution in the UK in Tesco and Sainsbury’s, where the brand already has a presence, and in Asda, where listings are more limited
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NewsMedia Bites 17 September: Oxford Street, remote working, Amazon, THG, Brexit checks
London’s Oxford Street is to be pedestrianised in a “major regeneration” plan announced by Sadiq Khan
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NewsDeliciously Ella to supercharge growth as Hero Group acquires plant-based food brand
Founders Ella Mills and husband Matthew, who is CEO at the healthy snacking brand, will remain with the company under the new owners to lead the next stage of growth
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Range PreviewTesco unveils Root & Soul ‘plant-led’ sides and salads range
Tesco’s new veg-based flexitarian range puts the ‘edge’ back in veg
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NewsThe Salad Project partners with Deliciously Ella on plant-based menu
The quick service restaurant will offer four new colourful salads designed by plant-based champion Ella Mills
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Comment & OpinionAuthentic and vocal creators have great power as CEOs
The successful brands of tomorrow are those whose leaders are willing to be visible and vocal, says Amelia Christie-Miller, founder of Bold Bean Co
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NewsDozens of women-led brands in the spotlight at Whole Foods Market
Deliciously Ella, Little Moons, and Neom are amoung 55 women-led brands highlighted by Whole Foods Market
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NewsVital Drinks raises £600k to bring functional duo to market
The still flavoured waters contain all 13 vitamin groups
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Analysis & FeaturesPower list: The women pioneering in the plant-based sector
The ‘startup mentality’ in plant-based has brought plenty of trailblazing women to the fore. These women will now be crucial to the future of the industry as it suffers a sales setback
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NewsMedia Bites 4 January: Christmas grocery spend, retail crime, UK economy
Supermarket inflation fell at its fastest monthly rate on record in December as household spending on groceries rose to a new high
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RankingsFace off: Top Products Survey 2023 pits brands vs own-label
It’s no longer a battle of the brands. The bigger battle, after two years of inflation, is between brands and own label. Who’s winning?
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NewsDeliciously Ella buys Milton Keynes factory out of administration
The 15,000 sq ft site, formerly owned by Green Way Foods, has been one of the brand’s core suppliers since it launched in 2016
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Category ReportAre the wheels falling off for plant-based?
Oatly is racing an old US milk truck to poke fun at outdated dairy habits. But sales data shows plant-based has its own challenges
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Analysis & FeaturesTop 10 vegan chef influencers: who’s driving plant-based online?
Plant-based food content was once the preserve of those who knew in which dark and hidden corners of the internet to look. It was for niche communities with a small number of followers, all sharing knowledge about the vegan diet’s benefits. That was the age of the blog and YouTube ...
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NewsWaitrose boss hints at further price cuts as sales improve
‘Our value for money strategy is a long-term one, put it that way,’ James Bailey said
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NewsHow to win in plant-based fmcg: expert panel for free webinar revealed
The world continues to watch plant-based, and while they do The Grocer and an expert panel discuss how to win in the category
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NewsWaitrose partners with Uber Eats to expand on-demand delivery footprint
The service has initially launched in five London stores with the aim of rolling into more than 200 stores
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Category ReportHas HFSS made snacking more virtuous? Healthy snacking category report 2023
Seven months after the implementation of HFSS rules to cut sales of unhealthy food, how has snack merchandising changed?
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Category ReportThe healthy snack incubator: category report 2023
Supermarkets and investors are pushing incubator schemes that encourage health credentials. What are the benefits on offer?





