Marleybones pulls off pivot to omnichannel

Specialist Online Service OTY

Last year, female-founded, vet-backed dog nutrition brand Marleybones pivoted from DTC to an omnichannel approach

Last year, female-founded, vet-backed dog nutrition brand Marleybones pivoted from DTC to an omnichannel approach. The aim was to reach new customers by integrating retail and B2B2C partnerships.

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