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William Reed’s pioneering new Omnichannel conference has been rearranged due to train strikes.

The event will now take place on Wednesday 7 December at the Pullman London St Pancras, combining the cross-market expertise of MCA, BigHospitality and The Grocer.

The conference will examine the new technology powering digital ordering, rewards and loyalty, how supermarket partnerships are developed, and future trends and innovation. 

It will feature presentations from a range of experts from across the industry.

The event will also feature exclusive data from Lumina Intelligence insight director Blonnie Whist, focusing on consumer perceptions and attitudes around branded restaurant products in grocery.

The levels of collaboration between foodservice brands and supermarkets were unprecedented, said Adam Leyland, editor-in-chief of The Grocer.

“Supermarkets have been working with restaurant brands for years, but not like this,” he said. “Whether it’s the pandemic, or technology, or the proven value and theatre of restaurant, fast food and coffee shop brands, we’ve seen all the supermarkets working more and more closely with restaurants, foodservice operators and delivery companies on exciting solutions to modern trends. 

”The Omnichannel Foodservice Conference will explore how these partnerships can work most effectively, drawing on a wide range of experts in the UK, while offering a crucial international perspective too.”  

Further speakers will be announced soon.