Jimmy’s Iced Coffee Myprotein

Source: Jimmy’s

This winning coffee combines a hit of protein to satisfy on-the-go coffee drinkers looking to incorporate more of the macronutrient in their diet

Champion: Jimmy’s Iced Coffee Myprotein

Containing 5.6g protein per 100ml, this RTD iced coffee forms a smart brand tie-up between Jimmy’s and sports nutrition brand Myprotein. Designed to build on the success of the former’s existing iced coffee format, it combines an added hit of protein to satisfy on-the-go coffee drinkers that are also looking to incorporate more of the macronutrient in their diet in a quick, efficient way.

Dairy Drinks NPPA 20241108142541ZJW_1684

Nick Waring and Russell Goldman collect an award from Jamie Laing and Adam Leyland

Judging by its performance on the Jimmy’s site, there’s plenty of people that fit that description. Since launch, 59% of orders for the product have been new customers to the brand, and 21% of orders have been repurchases.

Gold:

  • Jimmy’s Iced Coffee Myprotein
  • Shaken Udder Protein Chocolate Milkshake
  • The Real Milkshake Co Raspberry Ripple

Silver:

  • Smug Dairy Blended Oat & Dairy Milk
  • Biotiful Organic Kefir Drink Vanilla Chai

Bronze:

  • Biotiful High Protein Kefir Drink Strawberry
  • Biotiful Delightful Kefir Drink Caramelised Biscuit

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The Grocer’s New Product & Packaging Awards winners show innovation is alive and kicking