Organisers have been working to give greater emphasis to spirits, doubling its floorspace at the fair
Previous fairs have traditionally been dominated by wine, despite the inclusion of spirits in the event's title, and some visitors in previous years have been disappointed by the lack of space dedicated to the spirits area.
However, this year the space is set to double and the show's organisers have been working to give greater emphasis to spirits at the fair.
Show director James Murray says: "We have grown this feature of the fair partly in response to our visitor audience, but also due to demand from producers in this constantly evolving sector. The feature is becoming increasingly diverse, with new global products being exhibited."
The revamped feature, located close to the east entrance of London's ExCel centre, will be displayed under the banner of The Spirits Quarter. The area will be dominated by Central and South American spirit producers, many of which are exhibiting for the first time.
These include agave-based spirit Jaral De Berrio and two tequilas - Impulsora Rombo and Herradura - all of which are from Mexico. The Anglo-Peruvian Trading Company will also be launching three brands of Peruvian Pisco at the fair.
Several companies from last year have confirmed their attendance, including Gordon & MacPhail, Malcolm Cowen and First Ireland Spirits.
Malcolm Cowen will be displaying its recently launched Tutti Cassis, which it hopes will modernise and revitalise the cassis category on a global scale. The French Château Laubade will be presenting a wide range of Armagnacs.
Previous fairs have traditionally been dominated by wine, despite the inclusion of spirits in the event's title, and some visitors in previous years have been disappointed by the lack of space dedicated to the spirits area.
However, this year the space is set to double and the show's organisers have been working to give greater emphasis to spirits at the fair.
Show director James Murray says: "We have grown this feature of the fair partly in response to our visitor audience, but also due to demand from producers in this constantly evolving sector. The feature is becoming increasingly diverse, with new global products being exhibited."
The revamped feature, located close to the east entrance of London's ExCel centre, will be displayed under the banner of The Spirits Quarter. The area will be dominated by Central and South American spirit producers, many of which are exhibiting for the first time.
These include agave-based spirit Jaral De Berrio and two tequilas - Impulsora Rombo and Herradura - all of which are from Mexico. The Anglo-Peruvian Trading Company will also be launching three brands of Peruvian Pisco at the fair.
Several companies from last year have confirmed their attendance, including Gordon & MacPhail, Malcolm Cowen and First Ireland Spirits.
Malcolm Cowen will be displaying its recently launched Tutti Cassis, which it hopes will modernise and revitalise the cassis category on a global scale. The French Château Laubade will be presenting a wide range of Armagnacs.
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