Budweiser Brewing Group CEO Brian Perkins has stepped down to take up a new leadership role at AB InBev, The Grocer can reveal.
Perkins, who is also president of AB InBev’s western Europe business unit, has headed up the brewing giant’s operations in the UK and Ireland since 2021.
His position as a director of AB InBev UK Ltd was terminated on 1 March 2026, documents filed at Companies House this week revealed.
Perkins’ replacement could not immediately be confirmed by BBG.
“Brian Perkins is moving into a new leadership role within AB InBev, a move we’re genuinely thrilled for him to take on,” a BBG spokesman said. “During his time here, he strengthened our brands, invested in our breweries and people, championed growth, and was a strong advocate for the beer sector’s contribution to the UK economy. We’re grateful for his leadership and wish him every success in his new role.
Budweiser Brewing Group remained “in great hands with a strong, established leadership team ensuring full continuity”, the spokesman insisted.
“We’ll confirm the new business unit president for UK & Ireland as soon as possible,” they added.
Perkins was appointed at BBG in December 2021 having previously held positions including CCO of AB InBev’s Europe and Middle East operating unit and global VP for marketing at Budweiser.
He is an AB InBev ‘lifer’ having joined the Stella Artois brewer following a four-year stint at marketing consultancy The Value Engineers between 2004 and 2008.
In an interview with The Grocer in 2023, Perkins hit out at the UK’s tax system for punishing the pockets of beer drinkers.
“Duty rates in the UK are 10 times higher than in Continental Europe or the US and consumers are footing the bill,” he said. “Sustainability and packaging taxes are also poorly conceived, full of errors and ultimately add cost to the consumer.
“We don’t mind taxes, but we want them to be efficient and not become a deterrent in the economy, threatening both jobs and growth.”
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