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Sainsbury's is gearing up for a major push on regional foods. New signage was rolled out to stores in Northern Ireland, Scotland and Wales this week, with signage for Devon and Cornwall and other regions expected to be rolled out over the...
OMSCo is launching its first major in-store marketing push to target consumers while they shop. PoS material, floor stickers and trolley ads will encourage shoppers to switch to organic milk. It will be supported by a TV campaign,...
In your extensive piece on green issues facing retailers, at no point did you mention the mountains of paper and card that are used to communicate with the consumer in-store ('Who's the greenest?, The Grocer, 16 September, p30). Most major...
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