By Vince Bamford (vjbamford@googlemail.com)
Publishing: 17 January 2026
Advertising deadline: 5 January 2026
Submissions deadline: 22 December 2025
Print, digital and sponsorship opportunities
As sales continue to slip for cereal’s big brands, they’re rolling out lines with functional health benefits, such as protein and fibre, to win back consumers and stave off health-centric challengers.
- What’s responsible for weakening sales in cereals?
- How are the biggest brands coping? And how are they responding through innovation?
- Which functional benefits are most important?
- Where does protein fit into the picture?
- How about high fibre and added vitamins?
- Who are the main challenger brands? What’s driving their performances?
Health concerns and reformulations
- Which brands are reducing the sugar in their cereals, or making them non-HFSS
- How big a concern is the UPF debate?
- What about HFSS compliance?
Own Label
- How has own label benefited from the decrease in branded cereal sales?
- Who is innovating in own label cereals, and how?
Indulgent cereals
- How much room is there for indulgence?
- Which sugary brands are winning value – and which are losing?
- What are the trendy flavours?
On the Go
- How are on the go breakfasts faring?
- From protein shakes to protein doughnuts, what are Brits eating as they head out the house?
- Which brands are catering to this market?
Downloads
FO Cereals 2026
PDF, Size 0.14 mb
No comments yet