Focus on: Food to Go and Meal Deals by Ash O’Mahony
Download the synopsis here
Publishing: 1 December
Submissions deadline: 13 November
Advertising deadline 16 November
Food-to-go is big business. The entire market – including meals, snacks and drinks – passed the £25bn mark this year after racking up an extra 4% in value. One thing is clear: those who get the right food-to-go offering and meal deals stand to make big bucks.
Out-of-home: How are cafés and coffee shops boosting their sales, and what lessons can supermarkets learn from this?
Ranging: What are supermarkets doing in terms of ranging to tempt in consumers? How do their offerings differ from those of out-of-home players? What are consumers looking for and how are supermarkets/QSRs/cafes catering to that demand?
Counters: What are the latest innovations in supermarket counters and to what extent are these bringing in the punters? How about innovations that are looking to mimic popular formats?
Service: How does the service differ in supermarkets compared to food-to-go specialists? Are specialists seen as quicker, and to what extent will innovations such as mobile pay and on the go bars help bring in custom?
Location: To what extent is the food-to-go game simply down to location?
Kantar data: Using Kantar commentary, we explain the factors affecting the different areas of the food-to-go market from snacks to quick meals and drinks plus the factors affecting the performance of the different food-to-go channels from supermarkets to cafés.
Innovations: We identify four new products that ideally have not appeared in The Grocer before. including launch date, image and RSP.
Christmas food-to-go innovations: A run-down of the most outlandish festive food-to-go innovations this year.
Key questions the feature is likely to address:
What consumer trends have impacted the category over the past year?
How have promotional strategies (both in terms of price and marketing) evolved?
How has merchandising changed in the market?
Online Listicle to go live on 7th December: The most innovative Christmas food-to-go options
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