Heineken has acquired all remaining shares in Lagunitas Brewing Company for an undisclosed amount, with an eye to accelerating the craft brewer’s rollout into new global markets, it announced today.
The brewer would continue to operate “as an independent entity” within the Heineken Americas region, said the Dutch brewer.
Lagunitas founder Tony Magee would remain the brewer’s executive chairman, taking a “leading advisory role” to Heineken and its executive team on global and local craft strategy, it added.
Heineken bought an initial 50% stake in the California brewery, whose beers include Lucky 13, Lagunitas IPA and Hop Stoopid Ale, in 2015.
“Only by fully committing to this relationship can we both respond to the historic opportunity that awaits us in all 24 time zones,” said Magee.
No comments yet