JTI enters UK e-cigarette market with Zandera acquisition

  • Print
  • Share
  • Comment
  • Save

E-Lites maker Zandera bought by Japan Tobacco International

Japan Tobacco International has agreed to acquire UK e-cigarettes maker Zandera for an undisclosed sum.

It is expected that JTI will complete its purchase of the manufacturer of E-Lites in the second quarter of the fiscal year following clearance from the relevant regulators.

The tobacco group said the acquisition provides it with “an excellent entry point into the fast-growing e-cigarette category”.

Masamichi Terabatake, JTI’s executive vice president and deputy CEO, added: “With E-Lites’ well-established brand and product portfolio, we are able to offer adult consumers another important extension to our growing range of emerging and innovative products such as tobacco vapor pods (Ploom).”

The executive management team of Zandera will remain with the JTI Group post-acquisition.

A JTI spokesperson said that E-Lites would operate as a separate entity and that JTI was “busy working with the E-Lites management team to develop our business plans”.

This transaction will be funded by the JTI’s existing cash and loan facilities and is expected to have a minor effect on the group’s performance and cash flows for the currency fiscal year.

Have your say

You must sign in to make a comment

  • Print
  • Share
  • Comment
  • Save

Grocer jobs Experts in FMCG

Jacobs Douwe Egberts c/o The Simmance Partnership National Account Manager - Top 4 Grocery

National Account Manager - Top 4 Grocery - Jacobs Douwe Egberts c/o The Simmance Partnership

Salary to attract serious talent + bonus + full executive benefits 
Search jobs

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER