bisto help for heroes promo

Kerry Foods is giving thousands of shoppers the chance to win a fiver via an on-pack promotion on Bisto frozen ready meals.

As part of the £500,000 giveaway, Kerry will donate £5 to Help for Heroes for every winning code entered on its site. The promotion will run for 12 weeks from 2 May, appearing on five million packs across 19 SKUs.

“Many Bisto FRM consumers are already engaged with the charity and want to show their support,” said Kerry Foods senior brand manager Charlotte Bourne.

Marcus O’Shea, head of brand partnerships at Help for Heroes, added: “We’re really excited to partner with a trusted British brand like Bisto - the brand shares our passion to support thousands of our brave men and women and the money raised will go a long way to help to ensure support is there for the long-term to rebuild lives.”