chivas regal 12 year old

Luxury whisky brand Chivas Regal has collaborated with Bang & Olufsen in a drive to amplify ‘at home’ sales.

Running across bottles of Chivas Regal 12 Year Old (rsp: £28.19/70cl), the on-pack promotion will give consumers the chance to win one of 10 £10,000 vouchers to spend on Bang & Olufsen’s audio and visual products.

A Beoplay S3 speaker will also be given away each week of the promotion until the campaign ends on 4 June. “With our shared commitment to creating high-quality, luxury products, we believe that this is the perfect partnership that allows consumers to enjoy a dram in the comfort of their own home with great entertainment to accompany,” said Magin Trewhella, head of marketing (Dark Spirits) at Pernod Ricard UK.