United Biscuits has launched a range of £1 price-marked packs for McVitie’s Slices and Flapjacks ranges.
Rolling out now across convenience outlets, they are available in four variants - Hobnob Chocolate Flapjacks, Chocolate Digestive Slices, Digestive Caramel Slices and Hobnob Chocolate Tiffin Slices - all of which appear in revamped packaging aligned to the new McVitie’s ‘masterbrand’ design, introduced two years ago with the aim of simplifying the shopping experience.
“A majority of shoppers say price is key to purchasing in convenience,” said Claire Hooper, senior brand manager of McVitie’s. “As pressure remains on household budgets, consumers expect to see a continued focus on price cuts and promotions, allowing them to effectively manage their weekly shop while still purchasing household favourites.
“To meet this demand and the continued pressure to deliver best value, it is crucial for retailers to offer a range of price points,” she added.