Tesco has launched the first major loyalty card promotion since it axed Clubcard Boost in the spring with a double points offer on purchases from 15-18 July.

The promotion, which will run across the entire in-store range, online grocery and petrol, comes after CEO Dave Lewis promised to make the loyalty card more beneficial to all its customers, rather than targeting those who used to save up for its twice-yearly boost event.

During the four-day period, customers will earn two points per £1 spent in store and online, and two points per £2 spent on fuel.

The move marks a return to the tactics Tesco used before September 2011, when the regular use of double points was ditched in favour of its much-maligned £500m Big Price Drop scheme.

Tesco said it was also ramping up its range of Clubcard Partners to provide customers with a broad choice of activity offers.

“We know that our customers find Tesco Clubcard helpful - it’s one of our unique ways of saying thank you, and is the leading loyalty scheme in retail,” said chief customer officer Robin Terrell.

“We want to help them get the most out of Clubcard by making it more simple, straightforward and appealing.”

Tesco also recently axed its Fuel Save scheme in a bid to make its loyalty card promotions simpler for customers to understand.

Michelle McEttrick, group brand director, added: “Over the last year we’ve made great progress by listening to our customers and focusing on what’s genuinely helpful to them - such as the introduction of Brand Guarantee and our new fresh food brands.

It’s all about changing Tesco Clubcard for the better, offering our customers even more value.”