Launched: October 2010
India On Platter is a range of microwaveable ambient curries, vegetable biryani and steamed white basmati rice, launched by Kohinoor Foods UK. The range was created in response to consumer demand for "convenience-based ethnic products that could be purchased for a little over one pound and be ready in two minutes," says Kohinoor Foods managing director Sumit Arora.
Easy Onion Bhaji for two (Patak's)
Launched: May 2010
With the ambient Indian market already offering a vast array of different options, it's difficult to bring something truly innovative to the market, but Patak's managed it with the launch of the Easy Onion Bhaji for Two starter dish. With an rsp of £1.20, the product comes in two variants: standard and hot and spicy. "This is well positioned to meet the needs of consumers who seek to recreate an authentic restaurant experience at home," says AB World Foods.
Curry paste (Coriando)
Launched: May 2010
After less than two months in business, chef Ian McAllister's Coriando gourmet curry paste landed the runner up's spot in the Scottish Curry Awards 2010. The paste, which retails at £3.99, is currently stocked in delis, farm shops, convenience stores and, by the end of the year, Waitrose. It is handmade, low in salt and free from artificial colourings and flavourings. It even contains real saffron threads more expensive than gold, gram for gram.
Tandoori Burgers (Aisha's)
Launched: june 2010
One of the most successful halal products launched over the last 12 months was Aisha's frozen Tandoori Burgers (launched alongside their Peri-Peri Chicken burgers). With an rsp of £2.50, the burgers have already secured listings in the world foods frozen aisles of Tesco and Asda with Saj Noray, sales and buying manager at World Foods Frozen & Chilled, hopeful that further retailers will come on board in time for next summer's barbecue season.
Focus On World Cuisine