Tesco has appealed for food waste entrepreneurs to join its new crowdfunding platform BackIt.
It comes after the retailer announced Hannah McCollum, founder of ChicP, a company making houmous from wonky fruit & veg, had become the first food waste entrepreneur to join the platform.
This week Tesco said it was exploring ways BackIt could be used to ramp up its efforts on food waste.
ChicP is one of five small businesses currently being supported through the scheme, which offers the chance to scale up ideas,
McCollum founded the company after seven years as a part-time private chef in her school holidays, cooking her way across Europe.
“We are really excited to welcome ChicP to BackIt and to offer people the chance to support an innovative and brilliant food waste solving business,” said Tesco business development director Michael Francis.
“Food waste is something that Tesco takes very seriously and is an issue that we have a responsibility to work together to solve. It’s businesses like ChicP that will help us do just that. We are now looking for other brilliant food waste businesses to come forward and help us fight food waste. There’s room for many more on the platform and the BackIt team can offer you the help and support you need to bring your product to life.”
Tesco has committed that no food that is safe for human consumption will go to waste in its UK stores by the end of 2017. It was the first retailer to publish third party assured food waste data and one of the first to back The Grocer’s Waste Not Want Not food waste campaign.