Exelby Services has been crowned Forecourt Trader of the Year during last night’s ceremony at the Park Plaza Westminster.
The Northallerton-based services on the A19 were victorious thanks to the “great deal of thought put into its design and function”, said Forecourt Trader editor Merril Boulton.
“They have also ensured the site has something of a wow factor by putting an F1 Ferrari on its ceiling. But that’s not the only thing that puts it on the map and gives its customers something to talk about.
”The Shell-branded site offers a fantastic array of facilities and services to suit its customers, with appropriate environmental considerations, in a pleasant, spacious and easily accessible setting. Most importantly, its top-scoring customer service levels are designed to deliver best-in-class to all its customers, every single time.”
The assessors were able to experience its forecourt service first hand during the judging process, among other contenders in the industry. When the scores were finalised, Rob Exelby and his team “came out on top”.
The event was hosted by Anton du Beke of Strictly Come Dancing, and shone a light on the very best forecourt retailers for their hard work, high standards and innovation.
“It‘s been an incredibly tough time for everyone in the retail sector, but forecourts have continued to adapt and meet those considerable challenges as they always have, whether it be managing a business through a pandemic as an essential service, preparing for net zero – or managing this week’s queues and fuel shortages,” added Boulton.
Other winners of the night included Visvanathan Yoganathan, from JP & S Services, who won the Special Recognition Award, voted for by his peers following a public vote on Forecourt Trader’s dedicated awards website.
Best Oil Company Initiative went to Gulf Retail for its Dealer Rewards programme, while Shell was Highly Commended for its John Lewis Click & Collect partnership.
A full list of the winners can be accessed here.
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