Ready meals are the only frozen category in decline

Frozen ready meals were the only category of frozen food not to grow in 2020.

As our Focus On Frozen report reveals this issue, sales of frozen ready meals fell 1% last year – a £4.9m loss – while every other frozen sector saw double-digit growth [Kantar 52 w/e 27 December 2020].

British Frozen Food Federation CEO Richard Harrow said this was down to the rise in scratch cooking during the UK’s national lockdowns.

“We all had a lot more time last year,” he said, adding people were choosing “frozen products to cook with like diced onion and mixes” instead.