A campaign to plant sunflowers within spring crops to help Ukraine’s farmers has been launched by two leading seed specialists.
Bright Maize and its sister company Bright Seeds are encouraging customers to purchase sunflower seeds to plant among maize and cover crops to act as a reminder of the Ukraine conflict and its impact on civilians.
The proceeds of seed sales will be donated to Ukrainian farmers and will be distributed by MAS Seeds, Bright Maize’s Ukrainian arm.
The companies chose sunflowers not only because they resonate with the Ukrainian flag but because they are “easily visible”, making them good ways of showing support.
“Food production is the backbone of Ukraine’s economy and its ability to export commodities such as wheat is important to many countries in Europe,” said Charlie Dolphin, technical adviser at Bright Maize.
“Apart from the current concerns about Ukraine’s future trading relationships, food producers in that country must be desperately worried about their own futures.”
“There is uncertainty about the extent to which this year’s spring sowing will proceed and it is important Ukrainian farmers know others are thinking of them at this very challenging time,” he added.
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