Premier Estates Wine advert

Premier Estates Wine has purchased a new head office in Birmingham’s Jewellery Quarter after receiving a bank funding package worth more than £1.5m.

Established in 2005 and owned by Budge Dhariwal, Solihull-based Budge Brands was developed to fill a gap in the market for a range of branded wines at everyday prices.

Premier Estates Wine is now stocked in thousands of retail outlets and some of the largest wholesalers throughout the UK.

Budge Brands turnover for 2016 is expected to rise to £20m and projected to continue growing.

The £1.5m funding provided by Santander Corporate & Commercial has allowed Budge Brands to buy a new head office in the grade II listed historic Birmingham Mint Building.

Budge Dhariwal attended one of Santander’s trade missions in Boston in 2015 and has now entered the US market following a number of trade shows. The business is also working with Santander to access the Chinese market.

“Since becoming a client of Santander in 2014, the bank has helped us enormously, both with the day-to-day business and with future growth opportunities,” Dhariwal said. “The trade mission in particular was an invaluable experience and we have now entered the US market as a direct result of it.”

Andrew Bullock, relationship director at Santander Corporate & Commercial, added: “The firm has successfully carved out a niche for itself in the UK and the purchase of this new property, along with its focused export strategy, will see this business go from strength to strength.”

Premier Estates Wine was rapped last year by the ASA for a controversial digital ad campaign titled Taste The Bush, which was ruled ‘sexist and degrading to women’ by the advertising watchdog.