RH Amar has secured a deal to become UK distributor for Greek food specialist Palirria.
The agreement, which covers retail and food service, gives the company exclusive rights to distribute Palirria’s entire portfolio - from Greek mezze to antipasti and ready meals - across the UK. The partnership was part of the company’s strategy to grow its Greek menu, which includes olive oil and tapenades.
“This represents a huge opportunity in a growing sector,” said RH Amar product marketing manager Philip Marx. “Greece is expected to be popular with UK holidaymakers this year.”
The Palirria brand is already available in Tesco, and has a foothold in 40 countries.