The retailer launched it’s range of certified lamb and chicken, which it claims is the largest offered by any supermarket in the UK.
The new own-label products, which are authenticated by the Halal Food Authority, will be available in more than 40 stores around the country.
Safeway category manager for fresh meat, Mike Ware, said: “This is an important development for Safeway and we are very proud to be offering an own-brand Halal range to our customers.”
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