British natural male grooming brand Mancave has secured its first listing with Boots.

Launched into Sainsbury’s in December 2012, Mancave is this week being rolled into 300 Boots stores nationwide. The beauty retailer will initially stock five of the brand’s 10 lines - borage moisturiser, willow bark face wash, olive stone face scrub, lemon & oak shower gel and caffeine shampoo, with a further two SKUs set to join later this year.

The business would also be available from Ocado from this week, said co-founder Alex Grogan, who revealed the brand was set to roll out a four-strong gift set range in August. The #OwnTheBathroom quartet will comprise Supreme Skincare, Shave Care, Wash Bag and a Survival set (rsp: £12 - £30).  

In January, ManCave completed a licensee buyout deal with a New York beauty firm for an undisclosed figure. The five-year deal would see the establishment of a specific US management team to deliver development of sales and distribution, said Grogan.