Consumer health giant Haleon has been given a thumbs-up from GenM, earning the menopause awareness company’s MTick certification for a selection of Centrum and Voltarol products.
Centrum supplements Women 50+, Advance 50+, Women 30s and Women 60s have all received GenM approval for their compliance with European Food Safety Authority-approved health claims, functional ingredients and alignment with the nutritional needs of menopausal and perimenopausal and postmenopausal women.
Voltarol’s Joint & Back Gel and Back & Muscle Gel have also been granted MTick certification due to their efficacy, safety and relevance to menopausal women, who are prone to musculoskeletal discomfort during the menopause transition.
It came as “15.5 million women in the UK are currently experiencing menopause”, said Haleon. “Yet, when it comes to the menopause industry, 87% of women report feeling overlooked and underserved. Research shows that 94% of women want to shop menopause-friendly labelled products, and yet two-thirds (66%) say they are difficult to find.”
The company added: “The demand for menopause-friendly solutions continues to grow, with the number of shoppers purchasing menopause-related products hitting a record high in 2024.”
Haleon was “extremely proud to announce our partnership with GenM”, said Jo Cooper, the supplier’s UK&I GM. “I am passionate about ensuring we can empower women with choice to help manage signs and symptoms of menopause.
“Combining Haleon’s trusted science and deep human understanding, with the power and reach of GenM’s collective, will result in an impactful collaboration to help drive change and choice for women across the UK,” she added.
Heather Jackson, GenM founder and CEO, said: “We are so proud that the globally respected Haleon business joins more than 120 brands in the GenM collective, committed to empowering women through choice and trust – to understand, support and serve those in menopause better.
“With 48 signs of menopause, the menopause can impact every aspect of a woman’s life – and, rather than overwhelming her, through the MTick she can be signposted to trusted products that can make the experience of menopause better today than yesterday.”
She added: “It is these small changes that can make a huge different to a woman’s lived experience of menopause. United with the MTick, Haleon and GenM are delivering trust, choice and visibility to menopause, truly transforming the menopause shopping experience and driving the growth of a purposeful new retail category.”
Last week, Boots became the latest high street name to launch a dedicated menopause zones in stores. It expanded its range of menopause-friendly products as it looked to step up its support for shoppers at “every stage of their menopause journey”. The retailer added 35 new menopause products to shelves, taking its number of SKUs to relieve the signs and symptoms of menopause to 400.
In April, Tesco announced it would roll out permanent menopause-friendly bays to 93 larger-format stores. They would stock a range of products known to support women experiencing menopause. The move followed a trial that began in Tesco 200 stores last year in partnership with GenM.
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