Source: Trek

The flapjacks have been given a new “bright” and “modernised” look

Trek has rebranded its range of protein flapjacks.

A new “bright” and “modernised” redesign, which was first unveiled by the brand this summer when it launched a range of Protein Nut Bars, has now rolled out across its four-strong flapjack portfolio. 

The new-look bars feature a front-of-pack triangle emblem showcasing the product’s protein content, gluten-free and vegan credentials to help shoppers make “quick purchasing decisions”.

“Having conducted extensive shopper research last year, we are now able to pinpoint how Trek can help shoppers navigate an increasingly crowded and confusing market, by ensuring our bestselling products are easy to find in store,” said Trek brand manager Georgie Crook.

“Thirty per cent of consumers already recognise the Trek brand through association of taste, so the new-look packaging will help these shoppers find our products quicker.”

Trek cited IRI data to September 2019 which suggested the energy snacking market was expected to reach an estimated £148.9m by 2025.