Unilever has extended its VO5 Give Me Texture styling range with a shampoo and conditioner.
The pair (rsp: £3.49/ 500ml) - which are rolling out now - used minerals and collagen to add texture, making styling easier, claimed brand owner Unilever.
They would give V05 an edge over rivals by being “one of the first brands to offer a full styling range supported with shampoo and conditioner”, said brand manager Olivia Kirby.
The new products would benefit from an ongoing push for VO5, including TV, online and social media activity.
VO5 became part of the Unilever stable when the personal care giant acquired the Alberto Culver business last year.