“The range will appeal to the increasing number of mums who want to cook family meals from scratch during the week and sometimes need a helping hand”, said Lynsey Hurst, Heinz senior brand manager of ingredients. Heinz is also giving its chopped tomatoes, tomato frito, passata and whole peeled tomatoes products a makeover to bring them in line with the new purees range. Tomato puree sales rose 9.7% to £15m in the year to April [TNS].
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