The first range of non-Nespresso branded pods that can be used in Nespresso coffee machines is rolling out to supermarkets.
Branded Nespresso capsules can currently be bought only from specialist stores or online, while the Café Pod range will be available exclusively from more than 200 Waitrose stores from next week. The three blended coffees: Intense, Smooth, and Light & Lively, will be sold in boxes of 10 capsules. A decaffeinated variant is also available. Nespresso’s capsules are priced £3 to £3.50, while Café Pod (rsp: £3.30) will launch at a promotional price of £2.64.
Café Pod claims its pods are the first Nespresso-compliant capsules to hit UK supermarkets following the expiry of Nespresso’s 20-year patents last year.
“By making coffee capsules available to supermarkets, Café Pod is able to meet a consumer need not met by other premium-quality coffee capsules,” said commercial director Philip Banfield.
According to Symphony IRI and Mintel estimates, coffee pod sales grew 40% to £43.3m between 2009 and 2011. Its share of the take-home coffee market increased from 3.7% to 4.6% over the period.
Douwe Egberts has launched Nespresso-compatible coffee capsules outside the UK.