Household <span id="Household"></span> – Page 27
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Focus On Household: Loo roll - where next?
The figures speak for themselves when it comes to toilet roll. Although it doesn't quite have total penetration, 95.6% of households buy it.
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Focus On Household: Throw in the towel? No way
Kitchen towel has been one of the downturn's worst-hit household categories.
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Focus On Household: Green is down but not out
Any product that charges a premium has had to fight to defend its position over the past year. Green cleaners are no exception and some have not fared as well as others.
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Focus On Household: Make it, flog it, coin it
The swine flu epidemic may not have been as devastating as initially predicted but that didn't stop products with a clear "germ kill" message benefiting from the paranoia that swept the nation.
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Binifresh clip set to tackle bin hygiene
A device that clips inside wheelie bins and releases a spray to ward off rats has won listings at Asda.Binifresh (rsp: £14.95) contains a canister of anti-bacterial and Citronella-based pest repellent that releases a spray inside the bin...
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Charmin’s new identity backed by £10m spend
The pope may be Catholic, but it seems bears no longer head into the woods to do their business or at last the Charmin bear doesn't. SCA is replacing it with a koala in a £10m overhaul that will also see the toilet paper rebranded as Cushelle.
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NewsProcter & Gamble snaps up Sara Lee's Ambi Pur
Procter & Gamble has agreed the €320m (£289m) acquisition of air freshener Ambi Pur from the Sara Lee Company.
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Cornish Rattler turned into drink for surfer dudes
Cider producer Healey's is revamping its Cornish Rattler Cyder brand to emphasise its surf culture provenance in preparation for national distribution next year.The new-look bottle, rolling out in February, will feature the silhouette of...
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Andrex rolls out seasonal toilet paper
Kimberly-Clark is introducing Christmas designs on its Andrex toilet rolls for the first time.The Winter Collection, in four-roll packs (rsp: £2.20), comes in completely clear packaging another first for the brand with six different...
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Unilever axes Persil washing up liquid as it cuts SKUs 40%
Unilever has ditched Persil washing up liquid as part of its strategy to cut 40% of its SKUs by the end of the year. Customer services director Simon Bailey said it was on schedule with the rationalisation programme first revealed by The...
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Ecover concentrates on improving sales
Struggling household brand Ecover is locking horns with Unilever and P&G with its debut concentrated laundry cleaner.The bio and non-bio concentrates (rsp: £5.69) have been on trial at Waitrose and Ocado for three months but will be...
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Twilight conditioner joins Surf detergent
Unilever hopes to repeat the success of Surf Twilight Sensations with the £5.3m launch of fabric conditioner version Comfort Twilight Sensations.The two scented liquid concentrates, Jasmine & Black Gardenia and Vanilla & Black...
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NewsSales of eco-friendly household goods slide in recession
Sales of eco-friendly household products are plummeting as cash-strapped shoppers look to cut bills, TNS figures have revealed. Volumes of recycled toilet roll slumped 18.2% in the 52 weeks to 6 September compared with last year, while...
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Exhilarating! Clothes with a fruity twist
Unilever is targeting "sensory junkies" with a fruit and flower-scented range of Comfort fabric conditioner concentrates backed by a £4m marketing spend.,...
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NewsReckitt keeps on upward track with 8% quarterly sales hike
Sales at household goods giant Reckitt Benckiser rose by 8% in the past three months, the Dettol and Cillit Bang maker has announced.
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Persil Naturals debut to mix scent with skincare
Unilever is launching a premium detergent range that it claims brings fragrance to the skin-kind laundry market for the first time.The debut of Persil Naturals, which will be backed by a £11.7m marketing push, will be the company's biggest...
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Persil Naturals debut to mix scent with skincare
Unilever is launching a premium detergent range that it claims brings fragrance to the skin-kind laundry market for the first time. The debut of Persil Naturals, which will be backed by a £11.7m marketing push, will be the company's biggest...