Household <span id="Household"></span> – Page 26
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Focus On Batteries: Duracell gets inside social media and the gaming market
Duracell and Energizer have both reduced their ad spend in the past year [52w/e 30 June 2010].
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Focus On Home Baking: Four to watch
Dr Oetker is hoping to replicate the success of its ready-mixed Shake It pancake batters with two new cake mixes Fairy Cake and Chocolate Fairy Cake.
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Sensory junkies get a new thrill
Unilever is adding a new variant to its Comfort intensely scented fabric conditioner line-up next month and says the range is close to hitting its target of £5m first-year sales.
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Aggie gets behind cleaning range using power of probiotics
They are better known for their associations with yoghurt, but probiotic bacteria are now being used in a new range of household cleaning products.The Aggie's Probiotic range fronted by How Clean Is Your House? presenter Aggie MacKenzie...
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NewsGrocer 33: Asda again beats the £50 barrier
Asda offered the highest number of cheapest items this week, including the Canada ginger ale (96p), brie (45p), green beans (96p/kg), Andrex (£1.98), and Oyster Bay sauvignon blanc (£8.62).
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NewsAriel takes on Vanish in stain-removing fixture
Procter & Gamble is venturing into territory dominated by arch-rival Reckitt Benckiser with its first range of stain-remover products.
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Bin Buddy makes scents for smelly bins
A new powder-based bin deodoriser by household cleaning specialist Challs International could make smelly wheelie bins a thing of the past. Bin Buddy (rsp: £4.99 per 450g pack) is an odour-neutralising powder that also has a natural...
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NewsBaskin-Robbins enters Morrisons freezer aisle
Competition is hotting up in the freezer aisles as US ice cream giant Baskin-Robbins takes on Ben & Jerry's and Häagen-Dazs with its first range of premium ice cream tubs aimed at the multiples.
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NewsP&G boss Lee pledges to ramp up household NPD
Procter & Gamble boss Irwin Lee has hailed his company's new Pampers range as "a quantum leap" in fmcg innovation and has pledged to focus NPD on household and personal care products this year.
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Persil turns up power in revamp
Unilever is relaunching its Persil laundry brand and backing the move with a hefty £8m TV campaign. The improved formulation rolls out this month across the range.
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‘Natural antibacterial’ first’ for cleaning range
The makers of a new home-care range claim to have created the first all-natural household cleaners that also kill 99.9% of bacteria.Bentley Organic has developed a patented "natural antibacterial formula", using fruit acids and...
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Court hears of ‘fake Persil’ scam
Private investigators hired by Unilever foiled a plot by a conman who imported cheap washing powder from China to pass-off as Persil, a court heard this week.
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Mackie’s makes ice cream Extra Posh with new tubs
Mackie’s of Scotland is launching a super-premium ice cream range to challenge Häagen-Dazs and Ben & Jerry’s domination of the 500ml-tub market.
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Focus On Barbecue: Fuel for the fire
Cleaner and greener are the watchwords in the barbecue fuels market.
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Energizer revamps packs to end battery confusion
Energizer is urging retailers to simplify the layout of the battery fixture and take inspiration from its revamped pack designs.Existing battery fixtures were generally a "confusing purchase area" for shoppers, said Energizer, and added...
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Picture This... Gü velvet: the dark side of puds
Gü debuted on TV this week with a darkly sensuous ad straight from a David Lynch film. A woman out walking her dog follows some eerie music coming from a house.
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Oven cleaner sales lifted by home dining
Sales of oven cleaner are up 26% in value and volume as consumers cook at home more and look to prolong the lifespan of their ovens [Kantar Worldpanel 52w/e 29 November 2009].
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NewsFocus On Household: The right tools for the job
Specialist products are cleaning up as house-proud consumers entertain at home more often and adopt a make-do-and-mend mentality. Rachel Barnes reports
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Focus On Household: Four to watch
Reckitt Benckiser is launching what it claims is a world first this month, with the new Finish QuantuMatic, an auto-dosing dishwasher detergent system (rsp: £9.99 for dispenser and 12-wash refill; £7.99 for twin refills).
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Focus On Household: How to gel with consumers
The laundry aisle is a complicated place, says Unilever category manager for laundry James Griffin.