It means thousands more customers will be able to choose from 3,000 Iceland products on Uber Eats’ website or app, for delivery in as little as 20 minutes.
Iceland launched its Uber Eats service from its Hackney branch in London in 2020 before rolling it out beyond the capital last year. The next 200 stores are to be added to the Uber Eats platform from April.
“Iceland is committed to delivering a wide range of everyday essentials as well as big brand products at great value,” said Iceland trading director Andrew Staniland.
“Finding solutions to make customers’ lives easier is key and this partnership does just that.”
Matthew Price, Uber Eats General Manager UK, said: “This is another great stride in our quest to bring the high street to the nation’s doorstep.”
Iceland said Uber Eats was the only on-demand home delivery platform it was working with.
Uber Eats’ rival Deliveroo has secured or expanded partnerships with several retailers in the pandemic, including Waitrose, Morrisons and Co-op. Both Uber Eats and Deliveroo have partnered with Sainsbury’s.
For Iceland, the Uber Eats partnership has come alongside a major scaling up of its own online service, which has seen its peak home delivery capacity increase by a claimed 375% since 2020. Last year it also began offering scheduled same-day delivery slots for the first time.