The 'easy peel' orange is returning this year to take advantage of the rise in home-prepared lunches.
The oranges, which made their UK debut last year, are on sale in Sainsbury's and M&S from now until the end of August. They are grown in Victoria, Australia, by Belvedere Fruit Growers and marketed in the UK by MMG Citrus.
The pip-free, easy peel orange has been described as a 'satsuma in orange's clothing'. It was brought to the UK following declining sales of oranges and a comparative rise in sales of easy peeler varieties such as tangerines and satsumas.
Oranges, which made up 37% of the citrus category a decade ago, now only account for 27% of the £564m sector [TNS 14 June 2004]. There are now plans to plant the orange elsewhere in the world in order to bring it to the UK for a longer period and in greater volumes, said MMG commercial director Garry Cirillo.
"We knew last year these oranges were fantastic and sales would be good so long as we could generate the initial interest.
"We therefore worked with our Australian partners to see how we could extend the season this year and increase the volumes to meet the demand."
The oranges, which made their UK debut last year, are on sale in Sainsbury's and M&S from now until the end of August. They are grown in Victoria, Australia, by Belvedere Fruit Growers and marketed in the UK by MMG Citrus.
The pip-free, easy peel orange has been described as a 'satsuma in orange's clothing'. It was brought to the UK following declining sales of oranges and a comparative rise in sales of easy peeler varieties such as tangerines and satsumas.
Oranges, which made up 37% of the citrus category a decade ago, now only account for 27% of the £564m sector [TNS 14 June 2004]. There are now plans to plant the orange elsewhere in the world in order to bring it to the UK for a longer period and in greater volumes, said MMG commercial director Garry Cirillo.
"We knew last year these oranges were fantastic and sales would be good so long as we could generate the initial interest.
"We therefore worked with our Australian partners to see how we could extend the season this year and increase the volumes to meet the demand."
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