Jamie Oliver news and analysis – Page 37
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News
The family with Brains
I really want to promote Mr Brains Faggots and do my bit to draw attention to the Black Country!” claims Lewis Doody. It is an unusual ambition for a 12-year-old boy, but it obviously helped his family to emerge victorious in last month’s...
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News
The family with Brains
I really want to promote Mr Brains Faggots and do my bit to draw attention to the Black Country!” claims Lewis Doody. It is an unusual ambition for a 12-year-old boy, but it obviously helped his family to emerge victorious in last month’s...
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News
I really want to promote Mr Brains Faggots and do my bit to
The Doody family was one of three who reached the final of the contest after a selection process that took nearly as long as the Pop Idol series. The four-month search drew more than 80 applicants and finalists were put through their paces in...
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The CTN guide
On sale Monday 13 August CM Bob the Builder Free stickers with this issue, £1.25, distribution by Frontline B, CM PS12 Free circuit-breaker worth £9.99 with this issue. This issue also has a football special including a competition to win...
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Tesco's June sales hit by Sainsbury's Cup goals
Anne Bruce Tesco is blaming a drop in its sales in June on Sainsbury having commandeered all the big World Cup promotional opportunities according to City analysts. Tesco has told the City in briefings ahead of its closed period that its sales...
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The home baking fixture is on the verge of revolution. And i
As far as David Smith, head of marketing at Whitworths, is concerned the figures in this case, Information Resources figures speak for themselves. The total market for dried fruit was up 15% in the past year to £114.9m and growth was fuelled...
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Unilever and William Reed Exhibitions have joined the Associ
Marks and Spencer has extended its home delivery facility to 28 stores in central London. Customers buying over £50 of food can have it delivered free with a £4 charge for smaller baskets. Sainsbury has opened its third railway station Local...
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Oliver (and Sven) front Sainsbury's Cup tackle
Elaine Watson Jamie Oliver will dominate TV screens and airwaves this month as Sainsbury's launches an aggressive round of advertising to coincide with the World Cup. The chef is fronting regional TV ads plugging Sainsbury's online shopping...
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A ton of Taste the Difference
Sainsbury's move to up the stakes in the battle for own label dominance got under way in earnest this week. The Grocer last week revealed how Britain's second biggest multiple was stepping up its battle with Tesco by adding more than 100 products...
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Jamie visits the Orient
A new 200-strong Oriental range arrived on Sainsbury's shelves this week, supported by a dedicated ad starring the multiple's frontman Jamie Oliver. The products span ready meals, semi-prepared dishes, oriental ingredients and produce. All are...
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Tesco has bought United Co-op's Hindley superstore near Wiga
Boots said early results of its standalone operations at six Sainsbury supermarkets were encouraging as it delivered better-than-expected sales figures for autumn and Christmas. Independent cashpoint provider Moneybox is to put its cashpoints on...
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A case of rejuvenation
The notion that "most" Sainsbury shoppers are poofy southerners with plums in their mouths is almost as daft as the idea that typical Asda patrons wear clogs, breed whippets and hang pictures of Geoffrey Boycott in their outside loos.Yet, that's...
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TV food and drink channel aims for mass penetration
A new, mass audience, commercial television channel devoted to food and drink will be launched on November 5 by UKTV, the joint venture set up three years ago between the BBC and Flextech, the tv marketing and production organisation. Called UK...
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Cutting edge stuff
Even Tony Blair's manic spin machine could not have conjured up such an unexpected surge in the average Brit's feelgood factor as witnessed following our footballers' thrashing of the Germans. However, those in grocery who don't follow football...
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n What's the shelf life of an ad campaign and are some on ou
Supermarkets' TV budgets are hard fought for by the big advertising agencies. And TV campaigns are increasingly pivotal in retailers' marketing strategies even screen-shy Marks and Spencer has got in on the act. But do all supermarkets' small...
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Sainsbury: Parrot talk with Oliver
Sainsbury is to add a further 50 lines to its Blue Parrot Café range of food for children this summer. Sales of the range, which currently consists of 150 products, are set to exceed £45m this year. A spokeswoman said awareness of the range among...
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Leading edge: TV advertising - who needs it?
Safeway's decision to shun small screen advertising and place its faith in the good old fashioned flyer 10 million of them to trumpet its offers every week has been a resounding success. So, is TV advertising all it's cracked up to be? Steve...