Jamie Oliver news and analysis – Page 33
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News
The searchfor a star
It's late 1994 and a group of advertising executives from brand agency Abbott Mead Vickers BBDO are considering a PepsiCo brief for a one-off advert to reposition Walkers crisps. They hit upon the idea of an ad that shows the crisps as so tasty...
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Comment & Opinion
It's a funny old thing, this healthy eating
It looks like our special friends across the Atlantic are gearing up to get rid of junk food from schools. But they don't do things by halves do they?Last week, activists wheeled out Hollywood comedy star Chevy Chase, who testified in...
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News
Children wise up to health
It seems that the Jamie Oliver generation is taking the health message on board. As a result, it is not just mothers who are telling children to drink more nutritionally sound products - the children are asking for them.Claire Witt,...
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News
Bogof's week - 14th April 2007
Tesco Tel reportedly 'stunned' the audience at the World Retail Congress in Barcelona by revealing that the stores he most admired were Aldi, Ikea and Starbucks. Well, what did everyone expect? He was hardly going to plump for Sainsbury and...
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Profiles
Patak's Page to grow Jamie Oliver venture
Jamie Oliver's company Fresh Retail Ventures is set for expansion after appointing Patak's David Page as managing director. Page will join the company in April from the Indian food supplier, which announced it was up for sale this week...
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News
Relaunch aims to turn turkey into superfood
Crisis-hit turkey processor Bernard Matthews is to give its product range a comprehensive makeover.New products, reformulation, fresh packaging and front-of-pack signpost labelling are at the heart of the brand refresh initiative, which...
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News
Relaunch aims to turn turkey into superfood
Crisis-hit turkey processor Bernard Matthews is to give its product range a comprehensive makeover.New products, reformulation, fresh packaging and front-of-pack signpost labelling are at the heart of the brand refresh initiative, which...
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News
Kids' food & Drinks
In light of Jamie Oliver's campaign for healthy school meals and the problem of obesity among children, IFE has introduced a new Fit For Kids section, which highlights food and drink products aimed at children.There will be plenty of...
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News
Enriching the health market
With health rarely off the government's agenda, it is no wonder that demand for better-for-you products is increasing. As an overall grocery category it's a hard market to track because the term 'better for you' is such a catch all,...
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Profiles
Climbing the ladder
How did you get where you are today? My success is defined by listening to, and meeting customer needs in a number of industries, having worked for global organisations, advertising agencies and more recently the food industry. What was...
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News
From bootiful game to complete turkey?
It has been a far from bootiful week for Bernard Matthews. The outbreak of Britain's first case of the H5N1 strain of bird flu at one of its 57 Suffolk farms has led the family-run turkey producer to cull 160,000 birds, casting a shadow of fear...
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News
Talking shop
A profusion of healthy eating campaigns, from the government's five-a-day to Jamie Oliver's school meals odyssey, means we all know what we should be eating.But what is missing is a campaign to make shoppers want to choose, prepare and serve...
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Profiles
Climbing the ladder
What was the best decision you have made in your career and why? Walking away from a steady paycheck and a corporate job I wasn't enjoying. I would not have been able to dedicate the time and energy to starting my own business if I had not made...
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News
The great British food fight
The food industry has taken a battering in the two years since the publication of the government's Health White Paper, Choosing Health. First, the Food Standards Agency settled on traffic lights as the best approach to front-of-pack...
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News
Profile Revisited
A lot more than salt has crystallised at the family-run Maldon Salt Company since we last spoke to its Essex-based MD Steve Osborne this time last year. A number of plans have come to fruition in the past 12 months, not least the opening...
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News
Advertising's not kids' stuff
Thanks to a certain TV chef, what we feed our children has never been in such sharp focus. But does Jamie Oliver's crusade against junk food spell disaster for the kids' confectionery market? Although there is no measure of the...
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News
JS distances itself from 'tosser' rant
Jamie Oliver could have irrevocably soured his relationship with Sainsbury's by criticising parents who buy junk food, experts have warned.Oliver criticises parents in his new C4 show, Jamie's Return to School Dinners, saying: "Now is...
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News
School winners... and losers
Jamie Oliver's School Dinners campaign may have sounded the death knell for Bernard Matthews' Turkey Twizzlers but as kids went back to school this week, that wasn't the only thing off the menu.Burgers, chips and fizzy drinks have all...
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News
New flavours, old ground
The Scottish larder is bursting with a colourful array of first-class food and drink products and culinary stars. Its beef and seafood industries enjoy a sterling reputation, while its whiskies are coveted the world over. However, there...
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News
Matthews bangs drum for turkey's golden era
Turkey product specialist Bernard Matthews is taking on the critics with a new advertising campaign that ignores health concerns and emphasises the nostalgic, family associations of its Golden Drummers brand. The company has been knocked...